{"id":1743,"date":"2018-02-15T12:00:00","date_gmt":"2018-02-15T12:00:00","guid":{"rendered":"https:\/\/newsmediauk.org\/new-guidelines-from-cap-on-gambling-advertising\/"},"modified":"2024-05-03T09:53:06","modified_gmt":"2024-05-03T08:53:06","slug":"new-guidelines-from-cap-on-gambling-advertising","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2018\/02\/15\/new-guidelines-from-cap-on-gambling-advertising\/","title":{"rendered":"New Guidelines From CAP On Gambling Advertising"},"content":{"rendered":"<p>CAP has released <a href=\"https:\/\/www.asa.org.uk\/uploads\/assets\/uploaded\/08173495-b3af-40a3-943fd92505be58c2.pdf\">revised standards on gambling advertising<\/a>, which focus on ads that appeal to problem gamblers with free bets and bonuses.&nbsp;<\/p>\n<p>It covers what needs to be included in all advertising which promotes free bets or bonuses.&nbsp; This includes restrictions on creating a sense of urgency with phrases like &ldquo;Bet Now!&rdquo;, and preventing undue emphasis on the financial motives for gambling.<\/p>\n<p>Ad Points to Watch, a&nbsp;helpful guide for News Media Association members on advertising points to watch in the&nbsp;<a href=\"\/Legal-Resources\">legal resources section<\/a> of the NMA website, has been updated to reflect the changes.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CAP has released revised standards on gambling advertising, which focus on ads that appeal to problem gamblers with free bets and bonuses.&nbsp;<br \/>\nIt covers what needs to be included in all advertising which promotes free bets or bonuses.&nbsp; This includes restrictions on creating a sense of&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[30,1],"tags":[],"class_list":["post-1743","post","type-post","status-publish","format-standard","hentry","category-commercial-advertising","category-news","commercial-advertising","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Guidelines From CAP On Gambling Advertising - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2018\/02\/15\/new-guidelines-from-cap-on-gambling-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Guidelines From CAP On Gambling Advertising - News Media Association\" \/>\n<meta property=\"og:description\" content=\"CAP has released revised standards on gambling advertising, which focus on ads that appeal to problem gamblers with free bets and bonuses.&nbsp; 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