{"id":1547,"date":"2016-11-02T17:00:00","date_gmt":"2016-11-02T17:00:00","guid":{"rendered":"https:\/\/newsmediauk.org\/tiffanie-darke-highlights-power-of-print\/"},"modified":"2024-05-03T10:11:43","modified_gmt":"2024-05-03T09:11:43","slug":"tiffanie-darke-highlights-power-of-print","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/","title":{"rendered":"Tiffanie Darke Highlights Power of Print"},"content":{"rendered":"

Tiffanie Darke, director of News UK’s creative agency Method, highlighted the importance of print as an integral part of any multimedia campaign at the Power of Print<\/a> seminar this week.<\/p>\n

Understanding what print can deliver is key for evaluating where print can be used to the greatest effect, Tiffanie told delegates at the event, which was organised by print bodies including Print Power and Two Sides.  <\/p>\n

Tiffanie said that third party research showed that including print as part of campaign considerably improved return on investment, before going on to cite examples of News UK campaigns.<\/p>\n

Post campaign analysis and reader surveys following campaigns for the Nissan LEAF across both The Sun, print and online, and The Times in print, online and tablet showed increases in brand perceptions, consideration and sales, as a result of including print in the mix.<\/p>\n

In her presentation at the event Stationers’ Hall, Tiffanie highlighted four exclusive principles that are found in print – authority, luxury, engagement and – as is often forgotten in a digital obsessed world, innovation.<\/p>\n

Tiffanie cited the translucent cover wrap of The Sun for the Oreo eclipse campaign, and in The Times a fold out panoramic cover poster for the film In the Heart of the Sea as examples of innovation in print advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tiffanie Darke, director of News UK’s creative agency Method, highlighted the importance of print as an integral part of any multimedia campaign at the Power of Print seminar this week.
\nUnderstanding what print can deliver is key for evaluating where print can be used to the greatest…<\/p>\n","protected":false},"author":4,"featured_media":1548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","news"],"acf":[],"yoast_head":"\nTiffanie Darke Highlights Power of Print - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiffanie Darke Highlights Power of Print - News Media Association\" \/>\n<meta property=\"og:description\" content=\"Tiffanie Darke, director of News UK’s creative agency Method, highlighted the importance of print as an integral part of any multimedia campaign at the Power of Print seminar this week. Understanding what print can deliver is key for evaluating where print can be used to the greatest...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/\" \/>\n<meta property=\"og:site_name\" content=\"News Media Association\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-02T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T09:11:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"199\" \/>\n\t<meta property=\"og:image:height\" content=\"199\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@remarkablegroup.co.uk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@remarkablegroup.co.uk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/\"},\"author\":{\"name\":\"dev@remarkablegroup.co.uk\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\"},\"headline\":\"Tiffanie Darke Highlights Power of Print\",\"datePublished\":\"2016-11-02T17:00:00+00:00\",\"dateModified\":\"2024-05-03T09:11:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/\",\"url\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/\",\"name\":\"Tiffanie Darke Highlights Power of Print - News Media Association\",\"isPartOf\":{\"@id\":\"https:\/\/newsmediauk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg\",\"datePublished\":\"2016-11-02T17:00:00+00:00\",\"dateModified\":\"2024-05-03T09:11:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#primaryimage\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg\",\"width\":199,\"height\":199},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsmediauk.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tiffanie Darke Highlights Power of Print\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsmediauk.org\/#website\",\"url\":\"https:\/\/newsmediauk.org\/\",\"name\":\"News Media Association\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/newsmediauk.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsmediauk.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newsmediauk.org\/#organization\",\"name\":\"News Media Association\",\"url\":\"https:\/\/newsmediauk.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"contentUrl\":\"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg\",\"width\":236,\"height\":79,\"caption\":\"News Media Association\"},\"image\":{\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628\",\"name\":\"dev@remarkablegroup.co.uk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g\",\"caption\":\"dev@remarkablegroup.co.uk\"},\"url\":\"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tiffanie Darke Highlights Power of Print - News Media Association","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/","og_locale":"en_GB","og_type":"article","og_title":"Tiffanie Darke Highlights Power of Print - News Media Association","og_description":"Tiffanie Darke, director of News UK’s creative agency Method, highlighted the importance of print as an integral part of any multimedia campaign at the Power of Print seminar this week. Understanding what print can deliver is key for evaluating where print can be used to the greatest...","og_url":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/","og_site_name":"News Media Association","article_published_time":"2016-11-02T17:00:00+00:00","article_modified_time":"2024-05-03T09:11:43+00:00","og_image":[{"width":199,"height":199,"url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg","type":"image\/jpeg"}],"author":"dev@remarkablegroup.co.uk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dev@remarkablegroup.co.uk","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#article","isPartOf":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/"},"author":{"name":"dev@remarkablegroup.co.uk","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628"},"headline":"Tiffanie Darke Highlights Power of Print","datePublished":"2016-11-02T17:00:00+00:00","dateModified":"2024-05-03T09:11:43+00:00","mainEntityOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/"},"wordCount":222,"publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg","articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/","url":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/","name":"Tiffanie Darke Highlights Power of Print - News Media Association","isPartOf":{"@id":"https:\/\/newsmediauk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#primaryimage"},"image":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#primaryimage"},"thumbnailUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg","datePublished":"2016-11-02T17:00:00+00:00","dateModified":"2024-05-03T09:11:43+00:00","breadcrumb":{"@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#primaryimage","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/09\/Tiffanie_Darke-1.jpg","width":199,"height":199},{"@type":"BreadcrumbList","@id":"https:\/\/newsmediauk.org\/blog\/2016\/11\/02\/tiffanie-darke-highlights-power-of-print\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsmediauk.org\/"},{"@type":"ListItem","position":2,"name":"Tiffanie Darke Highlights Power of Print"}]},{"@type":"WebSite","@id":"https:\/\/newsmediauk.org\/#website","url":"https:\/\/newsmediauk.org\/","name":"News Media Association","description":"","publisher":{"@id":"https:\/\/newsmediauk.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsmediauk.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsmediauk.org\/#organization","name":"News Media Association","url":"https:\/\/newsmediauk.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/","url":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","contentUrl":"https:\/\/newsmediauk.org\/wp-content\/uploads\/2022\/10\/nma-logo.svg","width":236,"height":79,"caption":"News Media Association"},"image":{"@id":"https:\/\/newsmediauk.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/69b856f18ffb18c2802a80d49b1d1628","name":"dev@remarkablegroup.co.uk","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsmediauk.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eab4a5eeabd30750e0758dc235d8ede889848f2c801003e281079715726d9de1?s=96&d=mm&r=g","caption":"dev@remarkablegroup.co.uk"},"url":"https:\/\/newsmediauk.org\/blog\/author\/devremarkablegroup-co-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/1547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/comments?post=1547"}],"version-history":[{"count":1,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/1547\/revisions"}],"predecessor-version":[{"id":14836,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/posts\/1547\/revisions\/14836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media\/1548"}],"wp:attachment":[{"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/media?parent=1547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/categories?post=1547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsmediauk.org\/wp-json\/wp\/v2\/tags?post=1547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}