{"id":1337,"date":"2016-06-01T16:15:00","date_gmt":"2016-06-01T15:15:00","guid":{"rendered":"https:\/\/newsmediauk.org\/naa-asks-ftc-to-investigate-ad-blocking-practices\/"},"modified":"2024-05-03T10:11:57","modified_gmt":"2024-05-03T09:11:57","slug":"naa-asks-ftc-to-investigate-ad-blocking-practices","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/naa-asks-ftc-to-investigate-ad-blocking-practices\/","title":{"rendered":"NAA Asks FTC to Investigate Ad Blocking Practices"},"content":{"rendered":"<p>The Newspaper Association of America&nbsp; has <a href=\"http:\/\/www.naa.org\/News-and-Media\/Press-Center\/Archives\/2016\/FTC-Complaint-Ad-Blockers.aspx\">filed a complaint and request for investigation with the Federal Trade Commission<\/a>&nbsp;alleging that certain ad blocking technologies and related services violate Section 5 of the&nbsp;Federal Trade Commission Act 1914&nbsp;as unfair and deceptive trade practices.&nbsp;<\/p>\n<p>NAA requests that the FTC investigate ad blockers that offer &ldquo;paid whitelisting,&rdquo;substitute ad blockers&rsquo; own advertising for blocked ads, claim that subscription services prevent publisher harm, and facilitate the evasion of metered subscription systems.<\/p>\n<p>&ldquo;Newspapers recognize that ad blocking technology is responding to a consumer demand, and publishers are working diligently to improve the ad experience for consumers.&nbsp; However, some ad blocking firms have implemented ad blocking business models that deceive consumers. These practices undercut our members&rsquo; ability to provide a satisfying customer experience because the consumer is not receiving the whole truth,&rdquo; claimed NAA president and chief executive David Chavern.<\/p>\n<p>The complaint calls on the FTC to investigate Eyeo&rsquo;s practice of using paid whitelisting that leads the consumer to believe that the &ldquo;acceptable&rdquo; advertisement is based on quality, when in fact advertisements are passed along to consumers if advertisers pay a fee.&nbsp;<\/p>\n<p>The complaint brings attention to other ad blocking technologies that replace existing advertising with the ad-blockers own advertising, which leads consumers to believe that publishers have consented to the substitution.&nbsp;<\/p>\n<p>It also requests investigation of subscription services that claim to offset publisher harm, which it describes as &ldquo;a deceptive assertion given the complete lack of evidence that nominal subscription prices will recover millions of dollars in lost advertising revenue.&#8221; Finally, the complaint calls attention to ad blockers that permit users to evade metered subscription services and paywalls, which the NAA alleges are engaging in an unfair method of competition.<\/p>\n<p>&ldquo;The deceptive activities of these ad blockers undercut publishers&rsquo; ability to innovate and respond to customer demands, and preempt publishers&rsquo; efforts to communicate with consumers about the importance of advertising or alternative mechanisms for supporting high-quality journalism content,&rdquo; claimed Mr Chavern.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Newspaper Association of America&nbsp; has filed a complaint and request for investigation with the Federal Trade Commission alleging that certain ad blocking technologies and related services violate Section 5 of the FTC Act as unfair and deceptive trade practices.&nbsp;<br \/>\nNAA requests that&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[30,1],"tags":[],"class_list":["post-1337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial-advertising","category-news","commercial-advertising","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NAA Asks FTC to Investigate Ad Blocking Practices - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2016\/06\/01\/naa-asks-ftc-to-investigate-ad-blocking-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NAA Asks FTC to Investigate Ad Blocking Practices - News Media Association\" \/>\n<meta property=\"og:description\" content=\"The Newspaper Association of America&nbsp; 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