{"id":1299,"date":"2016-04-28T11:15:00","date_gmt":"2016-04-28T10:15:00","guid":{"rendered":"https:\/\/newsmediauk.org\/regulations-banning-advertising-of-e-cigarettes-in-newspapers-magazines-and-periodicals-come-into-force-next-month\/"},"modified":"2024-05-03T10:11:59","modified_gmt":"2024-05-03T09:11:59","slug":"regulations-banning-advertising-of-e-cigarettes-in-newspapers-magazines-and-periodicals-come-into-force-next-month","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2016\/04\/28\/regulations-banning-advertising-of-e-cigarettes-in-newspapers-magazines-and-periodicals-come-into-force-next-month\/","title":{"rendered":"Regulations Banning Advertising of E-cigarettes in Newspapers, Magazines and Periodicals Come into Force Next Month"},"content":{"rendered":"<p>From 20 May, it will be illegal to advertise e-cigarettes or refills in newspapers, magazines and periodicals.<\/p>\n<p><a href=\"http:\/\/www.legislation.gov.uk\/uksi\/2016\/507\/pdfs\/uksi_20160507_en.pdf\">The Tobacco and Related Products Regulations 2016<\/a> set out the restrictions on promoting e-cigarettes in Part 7.&nbsp; When the regulations come into force next month, newspapers will not be allowed to take advertisements for e-cigarettes, or any advertisement which has the direct or indirect effect of promoting one.<\/p>\n<p>Subject to limited exceptions, it will be a criminal offence to publish or procure the publication of an electronic cigarette advertisement in a newspaper, periodical or magazine. It will also be an offence for any one in the course of business to sell, offer for sale or otherwise make available to the public a newspaper, periodical or magazine containing an electronic cigarette advertisement.<\/p>\n<p>The regulations are very broad, and prohibit advertisements that:<\/p>\n<ul>\n<li>Promote nicotine vapour<\/li>\n<li>Promote an electronic cigarette<\/li>\n<li>Promote anything that could be used to inhale nicotine vapour via a mouth piece, or any component of that product<\/li>\n<li>Indirectly promote the above products, regardless of whether the ad relates to a specific brand<\/li>\n<\/ul>\n<p>This could include, for example, an unbranded ad that suggests the use of e-cigarettes to help people to stop smoking.<\/p>\n<p>Following representations made by the News Media Association, the regulations include a publishers&rsquo; defence, in addition to general due diligence: &ldquo;S50(3): In any proceedings for an offence against a person under regulations 42(1) or 43 it is a defence that the person did not know and had no reason to suspect that the advertisement was an electronic cigarette advertisement.&rdquo;<\/p>\n<p>In advance of these regulations being published, CAP gave <a href=\"https:\/\/www.cap.org.uk\/Advice-Training-on-the-rules\/Advice-Online-Database\/Electronic-cigarettes.aspx#.VyHeulaDGko\">this guidance<\/a>.<\/p>\n<p>As a result of the changes, the NMA is updating Ad Points to Watch in the <a href=\"\/Legal-Resources\">legal resources section<\/a>&nbsp;of its website. Ad Points to Watch is a topic-by-topic user friendly A-Z guide to advertising regulations for member publishers. &nbsp;<\/p>\n<p>If NMA members have any questions about the application of these regulations, they should contact the NMA&#8217;s legal, policy and regulatory affairs department.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 20 May, it will be illegal to advertise e-cigarettes in newspapers, magazines and periodicals.<br \/>\nThe Tobacco and Related Products Regulations 2016 set out the restrictions on promoting e-cigarettes in Part 7.&nbsp; When the regulations come into force next month, newspapers will not be&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[30,1],"tags":[],"class_list":["post-1299","post","type-post","status-publish","format-standard","hentry","category-commercial-advertising","category-news","commercial-advertising","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Regulations Banning Advertising of E-cigarettes in Newspapers, Magazines and Periodicals Come into Force Next Month - News Media Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsmediauk.org\/blog\/2016\/04\/28\/regulations-banning-advertising-of-e-cigarettes-in-newspapers-magazines-and-periodicals-come-into-force-next-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regulations Banning Advertising of E-cigarettes in Newspapers, Magazines and Periodicals Come into Force Next Month - News Media Association\" \/>\n<meta property=\"og:description\" content=\"From 20 May, it will be illegal to advertise e-cigarettes in newspapers, magazines and periodicals. 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