{"id":1211,"date":"2016-02-18T12:15:00","date_gmt":"2016-02-18T12:15:00","guid":{"rendered":"https:\/\/newsmediauk.org\/trinity-mirror-to-unveil-new-tabloid-title\/"},"modified":"2024-05-03T10:14:36","modified_gmt":"2024-05-03T09:14:36","slug":"trinity-mirror-to-unveil-new-tabloid-title","status":"publish","type":"post","link":"https:\/\/newsmediauk.org\/blog\/2016\/02\/18\/trinity-mirror-to-unveil-new-tabloid-title\/","title":{"rendered":"Trinity Mirror To Unveil New Tabloid Title"},"content":{"rendered":"

Trinity Mirror is to launch a new weekday tabloid newspaper called New Day later this month, according to unconfirmed reports.<\/p>\n

According to Sky News<\/a>, New Day is expected to launch on 29 February – the same day as Trinity Mirror’s annual results – and initially be priced at 25p.<\/p>\n

It would contain a mix of national, lifestyle and entertainment news and be aimed at the mid-market.<\/p>\n

The paper is expected to have a print run of around one million copies, although that would depend on consumers’ reaction to the launch of the title. A report in Campaign<\/a> said the publisher was expecting to achieve a paid-for circulation figure of around 200,000.<\/p>\n

Media agencies are reportedly being briefed on the launch plans and the company is said to have secured distribution arrangements with major retailers.<\/p>\n

Sky News said that Trinity Mirror had “enjoyed a revival under Simon Fox, its chief executive”, who had “placed a number of seemingly counter-intuitive bets on consumers’ continuing appetite for print-based news, with circulations continuing to decline.<\/p>\n

Last autumn, he acquired control of Local World in a deal worth nearly £200 million, while it also held exploratory discussions about acquiring the Express and Star titles from Richard Desmond, the billionaire owner of Northern & Shell.”<\/p>\n