Latest News

What Do Key Media Figures Think of Local Media?

Local newsbrands are still viewed as a powerful asset by key decision makers in media. They are seen as the trusted medium to covey an advertising message by large scale agencies, offer an effective environment to national advertisers and...

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Local Media Works Launches Awards for Media Planners

The inaugural Local Media Works Awards, the local media industry’s new competition for media planners, has launched. Organised by Local Media Works, the marketing body for the local news media industry, the new awards will challenge media planners from across...

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DWP Uses Featurelink for Workplace Pension Campaign  

The Department for Work and Pensions has booked a second wave of Featurelink - Local Media Works’ native content service for national brands - to publicise workplace pensions and the benefits of enrolment. Advertising is booked to appear in more...

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Local World Launches National Website for Quirky Content

Local World las launched www.quirker.co.uk - a new website aimed at a young social audience celebrating the best of real life eccentric content. The site takes the weirdest and most wonderful stories already produced across Local World's network of more...

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Northern Echo Launches Metered Paywall

The Northern Echo has launched a metered paywall for its website.   Users are able to access ten articles each month before being asked to register with the site. Once registered, each user will be able to read a further...

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Making a Difference Winner to be Revealed Tomorrow

The winner of the Making a Difference public vote for the best local newspaper campaign will be revealed at the Society of Editors Regional Press Awards tomorrow (Friday) after thousands of votes were cast. Voting closed last night after newspapers,...

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Local Press Publishers Launch Newspaper Titles

Tindle Newspapers has announced the launch of four new titles for London - the Plumstead Mercury, Woolwich Mercury, Catford Mercury and Abbey Wood & Thamesmead Mercury. Karen Sheppard, managing director of the South London Press and joint managing director of...

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Making a Difference Vote Goes Live on Monday

The Making a Difference initiative public vote to find the best local newspaper campaign from the past year will launch on Monday (11 May). Voting will open on the Local Newspaper Week website at 9.30am and close at 5pm on...

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