Latest News

Research: Newspapers Triple Ad Campaign Effectiveness 

Advertisers who are cutting back on newspaper advertising are less effective, according to new research. The new study, conducted by effectiveness consultancy Benchmarketing for Newsworks and covering 500 econometric models, shows that advertising with newspapers increases overall revenue return...

Read more

NMA: LEPs Must be Opened Up to Public Scrutiny

Local Enterprise Partnerships must be covered by local government transparency rules and the Freedom of Information Act to prevent billions of pounds of taxpayers’ money being hidden from public scrutiny, the News Media Association has said today. LEPs are to...

Read more